This client was a running coach. She wanted an 18 page  8.5 x11 PDF of recipes for her clients to download from her website as a lead magnet to motivate them to purchase the full version of her book. The PDF was also included in the book. The mood for this booklet was that healthy and strong mindset that you are in after experiencing a runner’s  high, and a good nutritious meal. You feel  relaxed, peaceful and strong in body, mind and soul. Here is the front cover, table of contents and 3 of the recipe layouts.